Project Brief
Client Requirements:
Our valued partner, Stanmore Jafferys Volleyball Club, envisioned a dynamic social media campaign to build anticipation for the highly anticipated Al Wilayah Tournament, appealing not only to their dedicated local community but also to an international audience. The objectives were to create a global buzz surrounding the event and engage the audience across various digital platforms.
Summary of Works Carried Out:
In response to our partner's aspirations, we orchestrated a multifaceted social media campaign, encompassing:
Hype Video:
Crafted a visually stunning and emotionally charged hype video, strategically featured on YouTube, Instagram, and Facebook. This served as a powerful teaser, enticing the audience and setting the stage for the upcoming tournament, reaching viewers across borders.
Instagram Reels Series:
Developed a series of engaging and shareable Instagram Reels, designed to sustain excitement and maintain a vibrant online presence leading up to the Al Wilayah Tournament. These bite-sized videos provided a dynamic glimpse into the tournament's essence, catering to an international audience.
Hybrid Animated Live Sports Draw Video:
Produced an innovative hybrid animated live sports draw video, combining animation with real-time draw announcements. This unique approach added an element of suspense and interactivity, enhancing the overall viewer experience, reaching a diverse global audience.
Podcast Series:
Orchestrated a strategically planned podcast series consisting of seven episodes, released over a 10-week period leading up to the tournament. Each episode featured insightful discussions and custom highlight reels, providing an in-depth look at the players and building a narrative around the tournament, accessible to an international audience.
Graphic Design Contribution:
As an integral part of the project team, we actively contributed to the conceptualization and design of various graphical elements, ensuring a cohesive and visually appealing campaign. From social media posts to podcast cover art, our graphic design work played a pivotal role in bringing the campaign to life.
Logo Animation:
Crafted a captivating logo animation, skilfully encompassing the broader identity of Stanmore Jafferys Volleyball Club and specifically highlighting the significance of the Al Wilayah Tournament, including a memorial tribute to Fazal Virani.
Our comprehensive approach aimed not only to generate excitement for the tournament but also to foster a deeper connection with the audience through diverse and engaging content formats, appealing to a wide-ranging international community.
Al Wilayah 22 - Hype Video
Mutz V - Instagram Reel
Fully animated live draw
Examples of information based posts
Reel covers
